Potential customers have high expectations for small businesses when they look them up on the internet. It is said that 40% of people will leave a website if it is not easy to navigate or mobile optimized. There are 5 key features that every small business owner should have on their website to help them gain new customers easier.
By having these features you will elevate your brand from looking like a mom and pop shop to a national professional brand. Continue reading below to learn more about the 5 features every small business owner must have on their website in 2020.
1. Lead Capture Form
A lead capture form is an area on your site a potential customer can enter their contact information to request more information about your services. It can be simple where the form asks for their name, email, phone number, and a brief description of their needs or you can take it a step further by having a survey to help qualify a prospect and discover their needs.